A the Search Engine Strategies conference in Chicago this week, Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com, gave some compelling ways of looking at conversion in Pay Per Click advertising. The session, by name, promised to unlock The Secret Formula to Boost Response:
Amplify’d from www.aimclearblog.com
The Holy Grail of PPC marketing is achieved when we as marketers align targeting with:
- The best ad copy
- A useful landing page
- And great CTR
To reach the Holy Grail, we must be aware of the Conversion trinity: Read more at www.aimclearblog.com
- Be relevant
- Be valuable
- Make the next action obvious
See this Amp at http://amplify.com/u/dcss
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I like how they make their marketing strategy works. For me taking PPC as your ads would be a good start, but this must follow some SEO strategies too.
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