Let’s take a look at what Walmart has done to shrink the gap between itself and its biggest competitors, including Amazon, and explore ways that retailers can learn from Walmart to drive digital growth and results.
Though Nordstrom started as brick & mortar, branched out heavily into digital and then now is exploring new models for their physical locations, the latter four brands were digital-only, eCommerce phenomenons that started by building a brand and a customer base online but have recently begun expanding into physical retail.
ost e-retailers offer special discounts and specials on Cyber Monday (the Monday following Thanksgiving, which will be November 27th this year), but Amazon has now successfully created its own industry holiday with Prime Day.
rick & mortar retailers are always looking for ways to better engage the customer with her head glued to her mobile device. Digitally engaging customers can increase sales and improve customer loyalty. But there are so many ways to engage consumers digitally. Because many retail giants have invested heavily in their brick & mortar footprint, the question remains:
Marketers must find technology that supports their goals of acquiring, engaging and retaining customers. This means evaluating multiple software vendors that enable or optimize marketing efforts across search, social, email, websites, and more. And many technologies offer campaign optimization and analytics for conversion rate optimization, web traffic, marketing automation, testing, targeting, personalization, and remarketing. There is so much to do with so few resources to manage the tools available. Where does one start?
The average person spends more time online than TV and all other media (newspapers, magazines, etc.) combined.
According to LinkedIn:
- 2% of employees re-share content that their companies have shared on LinkedIn.
- This 2% of employees are responsible for 20% of an average company's LinkedIn engagement, such as clicks, likes, comments, and shares.
- When someone shares 6 pieces of content on LinkedIn, they average 6 new profile views and make 2 new connections, and their employer averages 6 job views, 3 company page views, and 1 new company page follower.
That's a lot of engagement. And it's all the reason why LinkedIn is about to launch Elevate, an app that will help companies to enable their employees to share desired content, such as blog posts, guides, upcoming events and quotes.
Tech Crunch says that Elevate is
"Give away - generously - the core of your knowledge and expertise. Create visibility and a following as a result."
"One challenge that has been very prominent for digital marketers is the hiring of great talent, and companies are finally getting the budget to do that... It is a candidate’s market, particularly in digital marketing." — Laura McGarrity, VP-digital marketing strategy at Mondo
"Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals."
Marketing matters. Here's one reason why:
"75% of the buying cycle is completed by the customer before the sales team gets involved. This means that companies that effectively engage consumers – supplying interesting content, answering questions, providing contextually relevant sales messages – across all digital channels will be far better positioned to capture the sale. "
Image by Thomas Hawk
"Nobody is immune to stress. It’s not whether we experience stress, it’s how we respond. Understanding stress as your body bringing in reinforcements to defeat a challenge, rather than being defeated, isn’t just motivational fluff, it’s a biological shift. You’ll literally live longer, and feel better."
Photo by Kevin T. Houle
I stumbled on this interesting article on leadership and low-performing direct reports:
The first problem of course is thinking that one of your people is an idiot. Once one of your people knows your low opinion of them they are unlikely to exceed your low expectations. Never ask or expect less from your people than you need or want them to deliver.
If you’ve hired someone and they are not getting the job done there are only two possibilities.
You’re not going to like either one.
The first one is that you simply hired the wrong person. Yes, you simply hired the wrong person. If they truly cannot get the job done then why did you hire them? If they didn’t have the skills, knowledge, and experience to successfully complete the requirements of their role then why in the world did you hire them? You must have just hired the wrong person.
The second possibility is that you did hire the right person but you’re not giving them the tools they need to succeed. You, as a leader may not be teaching them the additional skills required to truly excel. Your may not be transferring your additional knowledge and experience to them.
Either way, if you’ve hired someone who is not succeeding it’s your responsibility. When you accept 100% responsibility for the success of your people you begin to grow as a leader.
When you accept 100% responsibility for the success of the people you’ve hired you’ll no longer be so quick to dismiss them with a “they’re an idiot” flick of your tongue. You will stop “spending time on” and start “investing time with” your people.
Photo by Kristina D.C. Hoeppner
Go to LinkedIn and leave all those industry and job title related groups you signed up for and find two or three groups where your actual prospects hang out and look for advice. Start asking and answering questions in these groups. Start building targeted prospect lists in these groups using LinkedIn’s Sales Navigator tool.
Start building trusted relationships based on your expertise and your network, start referring others and connecting these people to the tools, answers and resources they need and you’ll start to generation the right leads in social media.”
- Top B2B Lead Generation Tactics
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- Why Marketers Should Be Followers
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- Jaron Lanier on Lack of Transparency in Facebook Study - NYTimes.com
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- How Do You Connect With Your Consumers In The ‘Participation Age?’
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- Microsoft And Salesforce Bury Hatchet In New Partnership - Page: 1 | CRN
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- Benioffs, Gates Team Up For $100 Million Donation To Fight Premature Births - Page: 1 | CRN
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