Marketing impacts the majority of the buying cycle

Marketing matters. Here's one reason why:

"75% of the buying cycle is completed by the customer before the sales team gets involved. This means that companies that effectively engage consumers – supplying interesting content, answering questions, providing contextually relevant sales messages – across all digital channels will be far better positioned to capture the sale. "

From 

Image by Thomas Hawk

Erin Moloney

St. Louis, MO, USA