A colleague of mine, Sharon Suchoval (@sharonsuchoval) is reading "The Marketer's Guide to Slideshare" by Todd Wheatland.
Sharon shared the following excerpt from the book with our marketing team today. I found this excerpt to be particularly compelling - and true - for those of us who work in business-to-business marketing, especially now, in this much more digital marketing age. You'll see this same sentiment echoed in the "Youtility" content marketing concept developed by Jay Baer and others who are particularly adept at what it takes for a brand to resonate in content marketing today.
Photo courtesy of Matthew G (Flickr)