Digital: The new normal.

The average person spends more time online than TV and all other media (newspapers, magazines, etc.) combined. There is even statistical data to back it up, courtesy of Jim Lecinski, Google VP of U.S. sales and service:

Digital time: 5 hours, 38 minutes
TV time: 4 hours, 15 minutes
Newspapers: 11 minutes (sad for me, a newspaper guy from back in the day)
Magazines: 10 minutes (again, sad for me as I love my print magazines)
— BrandingBricks.com http://www.brandingbricks.com/2015/05/27/bma15-the-changing-face-of-b2b-marketing/

Photo credit: Jean-Pierre Dalbér

Erin Moloney

St. Louis, MO, USA