How to Select the Right Marketing Technology Platforms for Your Business Needs

Marketers must find technology that supports their goals of acquiring, engaging and retaining customers. This means evaluating multiple software vendors that enable or optimize marketing efforts across search, social, email, websites, and more. And many technologies offer campaign optimization and analytics for conversion rate optimization, web traffic, marketing automation, testing, targeting, personalization, and remarketing. There is so much to do with so few resources to manage the tools available. Where does one start?