Teaching SEO & Social Media Marketing Courses at St. Louis Community College, Spring 2010

I have mentioned this to many friends and colleagues, but now I'm starting to nail down details and times for the classes I will be teaching at St. Louis Community College - St. Louis, Meramec Campus. The school is at Big Bend and Geyer in Chesterfield. The costs will be low and the courses are open for anyone to attend, since they are part of the Continuing Education program in conjunction with the college's Digital Arts & Technology Alliance.

Right now, the lesson plan, dates and times are under review, and once approved, I will teach 6 total classes, 2 per topic (you'll attend both for the topic if you register - the lesson is split over two week days). If registration is high and the classes go well, the school will work on placing them into their undergraduate credit course catalog for future semesters. The way I see it, anyone in St. Louis who is looking to increase their skills in SEO, social media marketing for business or email marketing (and would like to spend a few Spring evenings with me!) should take these classes. If you've worked with me in the past, I think you'll expect to see me deliver a comprehensive and strategic overview of each area along with valuable, actionable tips and tricks of the trade. Registration for these courses will be available very soon. Please contact me directly if you have any questions or if you want me to email you once registration is open.


Tentative Dates

Social Media Marketing: Mondays 2/22 and 3/1
Email Marketing: Wednesdays 2/17 and 2/24
Search Engine Optimization: Wednesdays 4/7 and 4/14

All classes will be 6:30 - 9:30 pm (also tentative).


Course Description:
Using Social Media Marketing to Promote Your Business Online
Social networks like Facebook and Twitter have active communities where your potential customers and business partners are networking and sharing information. Many traditional methods of making deals or puchasing products have begun to happen online. Learn how you can use social media sites to join these conversations, build your brand, establish and maintain your company's reputation and ultimately get more leads or sell more products. Learn how to define a strategy that will work for your business and how to select the right resources to get involved in social media in an impactful and effective way.

- Blogs and unique web site content
- Twitter and micro-blogging
- Facebook and MySpace
- YouTube, online videos and photos
- Establishing a social media strategy: goals and objectives
- Defining a social media action plan and standards


Email Marketing Strategies for Successful Businesses
Discover best practices for effective email marketing (not spamming). Become more successful with your email marketing campaigns by learning how to select effective software, create compelling designs, and write pursuasive copy. Learn how to personalize email marketing campaigns, select the right days and times to send them, and ultimately increase the number of recipients who open your emails and the percent of those who click or take action. (You do not need to know HTML to attend this class, but some basic HTML concepts may be covered.)

- CANSPAM Email marketing laws and regulation
- Newsletters and marketing messages
- Building, selecting and segmenting lists
- Managing opt-ins and opt-outs
- When to send emalis
- Writing compelling copy
- Designing HTML emails


Optimize Your Small Business Website for Search Engine Rankings
To increase targeted traffic to your company's web site, you need high rankings in search engines like Google and Yahoo. Learn how major search engines read web sites and how they determine where to rank your site in search results. This class on Search Engine Optimization (SEO) will cover a complete process for optimizing your site: selecting the right keywords, analyzing your competitors, writing optimized copy, optimizing code, submitting your site, and obtaining links. (You do not need to know HTML to attend this class, but some basic HTML concepts may be covered.)

- Analyzing Goals
- Selecting the right keywords
- Studying the Competition
- HTML and Technical Analysis
- Optimizing content
- Obtaining links to your site
- Ranking report software
- Web Analytics