The Holy Grail of PPC & the Conversion Trinity

A the Search Engine Strategies conference in Chicago this week, Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author,, gave some compelling ways of looking at conversion in Pay Per Click advertising. The session, by name, promised to unlock The Secret Formula to Boost Response:

Amplify’d from
  • The Holy Grail of PPC marketing is achieved when we as marketers align targeting with:

    • The best ad copy

    • A useful landing page

    • And great CTR

  • To reach the Holy Grail, we must be aware of the Conversion trinity:

    • Be relevant

    • Be valuable

    • Make the next action obvious
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