Last night, I began reading Guy Kawasaki's new book, Enchantment: The Art of Changing Hearts, Minds and Actions . I was pretty impressed with what I learned in a short period of time. The book is chock-full of great tips for pushing forward your ideas and your projects socially. Whether you're an entrepreneur or just want to learn how to become more effective as a marketer with either your company's message or your own personal objectives, I think you'll benefit from this book. In one chapter, Guy talks about having a good handshake (dry, cool, firm grip and soft skin while looking directly in their eyes and smiling genuinely), and he emphasizes the impact one can have in interpersonal relationships by consistently making --not faking-- a true smile, and speaking in active voice, not passive.
Media mogul Richard Branson put it best when he said,
Guy's book captures the importance - and the art - of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential. -Sir Richard Branson, Founder of the Virgin Group "
Until midnight tonight, when you buy Enhancement, you can get a copy of his previous book, Reality Check, for free.
If you know anyone who might like this deal, please point them to:
Guy says: Sorry but I can only make this offer for copies bought from U. S. retailers, and we can only ship the Reality Check to U. S. addresses.
I decided to write this blog post about the book because I know so many marketers, small business owners and leaders who already like Guy for what they know abut him but might not have been given that tipping point reason to buy his latest book. Here's my vote: I think you should read it, and let me know what your greatest takeaway is!