I "Like" Your Brand; Now Let's Make a Deal

"Coupons! We want coupons!"

Small businesses, merchants, website owners - anybody with something to SELL - are you listening? Your customers want to connect with you on Facebook, but primarily because they're looking for a deal - a discount, a coupon, a freebie. Give them what they want, and they'll keep coming back, right?

This online survey by Ad Age/Ipsos Observer of 1,000 US adults and their digital media habits indicates that if you have something to sell to the average US adult, you need to be on Facebook. In fact, it wouldn't hurt for you to give some location based services a try, such as one of my favorites, Foursquare. Try offering coupons exclusively for fans of your Facebook page, and monitor your brand's mentions across social profiles to ensure a positive experience and speedy response and resolution of issues.
Amplify’d from adage.com
41% of respondents said they want to receive communications from marketers on Facebook -- more than double any other digital platform. One in three said it was their "preferred" platform
42% want better customer service, 28% sought branded games and only 22% care about customer news.
Platforms and Desire charts
Nearly three-quarters of Facebook users have "liked" at least one brand on the platform and more than a third of users have liked six or more.
Coupons were also the main driver listed for users of location-based check-in services such as Foursquare, Gowalla, Facebook Places and others.
are driven by the game-like aspects
Some 40% said they use the services to keep track of friends or let friends know where they are and 15% are driven by the game-like aspects of earning rewards like Foursquare's badges
There are 241 million residents aged 10 and older in the U.S. and 149 million Facebook accounts, which are only open to those 13 and older. When you consider that the latest Pew data shows 79% of adults have internet access, you start getting to a point where saying "Everyone who is online is on Facebook" isn't that far off.
Read more at adage.com