CMOs beat CIOs in digital marketing turf war - via @Forbes

CMOs beat CIOs in digital marketing turf war - via @Forbes:


  • “The era of the CMO is now here,”

  • more software sales are being driven by marketing and IT spending is no longer restricted to IT departments of a company

  • most marketers are under intense pressure to show tangible returns on the money they spend.

  • nearly two-thirds of CMOs expect return on marketing investment to be the primary measure of their effectiveness by 2015





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Erin Moloney

St. Louis, MO, USA