The 7 Biggest Misconceptions of Successful B2B Marketing

The 7 Biggest Misconceptions of Successful B2B Marketing:


  1. Branding isn’t as important in B2B as it is in B2C

  2. Last-click measurement provides an accurate picture of where your marketing dollars are working

  3. Getting in front of the right company makes for successful B2B marketing

  4. All B2B targeting is all created equally

  5. Display advertising doesn’t drive leads

  6. Business marketers need to stick to delivering a message to businesspeople within a business environment

  7. Businesspeople always want personalized marketing





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Erin Moloney

St. Louis, MO, USA