People Seek Authenticity Even if They Can't Easily Define It - by @simonsinek:
via Tumblr http://erinmoloney.tumblr.com/post/49878195872
The reason companies like Southwest Airlines, Apple and Whole Foods have loyal followings is because they tell us what they believe.
via Tumblr http://erinmoloney.tumblr.com/post/49878195872