"In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it."
- Forrester Research
Based on Forrester Research, by 2016, advertisers will spend as much on interactive marketing as they do on television advertising today. Investment in search marketing, display advertising, email marketing, mobile marketing, and social media will near $77 billion and represent 35% of all advertising, as interactive channels gain legitimacy in the marketing mix.
The demand for digital marketing in our education system is self-evident.
This week, I met with +Perry Drake +Nick Gilham and +Derek Mabie to discuss the digital media marketing courses we'll be offering as part of a new push by the University of Missouri Saint Louis to educate their students on digital media aspects of marketing. This includes:
- Digital Media Marketing Certificate Program which has several types of classes in it. For example, my Social Media Marketing course is 3 days in June and is just $749.
- New undergraduate level courses in social media and digital marketing
- New graduate level courses in social media and digital marketing. For example, I will be teaching graduate level social media marketing on Tuesday nights, starting this September.
- Creation of the UMSL Digital Media Marketing Advisory Board, boasting an incredibly talented group of local and national digital media professionals who will advise the university on these programs and will help instructors to ensure the curriculum is extremely valuable. The list includes +Steve Bauer +Matthew Coble +Todd Budin +Nick Gilham +Raymond Gobberg +Justin Lopinot +Arni Maack +Derek Mabie +Erin Moloney +Ed Reggi +Mark Sanders
UMSL Announces Digital Media Marketing Courses from Erin Moloney
Social Media Marketing (21 hours)
Instructor: Erin Moloney
Social networks are becoming an integral part of the marketing mix. On these platforms, brands can engage with prospects and consumers on many levels. In this course you will learn how to create a brand presence on these social networks, understand the differences between earned and paid media, the various tools (free and paid) used to listen and engage with consumers, how to manage healthy communities, crisis management, rules of engagement for high profile individuals and corporations, the importance of transparency, the various ways engagement is measured, the value of a Facebook like, and how to calculate return on investment. Social networks discussed will include Facebook, Twitter, Tumblr, Instagram, LinkedIn, WordPress, etc. Tools used and discussed will include Netbase (our partner), HootSuite, TweetDeck, Technorati, etc. Real life case studies will be discussed throughout this course.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.