University of Missouri St. Louis Goes Digital with Marketing Courses


"In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it."
- Forrester Research 

Based on Forrester Research, by 2016, advertisers will spend as much on interactive marketing as they do on television advertising today. Investment in search marketing, display advertising, email marketing, mobile marketing, and social media will near $77 billion and represent 35% of all advertising, as interactive channels gain legitimacy in the marketing mix.

The demand for digital marketing in our education system is self-evident.
This week, I met with +Perry Drake +Nick Gilham and +Derek Mabie to discuss the digital media marketing courses we'll be offering as part of a new push by the University of Missouri Saint Louis to educate their students on digital media aspects of marketing. This includes:

Read the full press release below, and if you are interested in the social media marketing course I am teaching, you can learn more and register here.


UMSL Announces Digital Media Marketing Courses from Erin Moloney


Social Media Marketing (21 hours)

June 14, 15, 22, 2013 | 9:00-5:00 PM | Register | Inquire
Instructor: Erin Moloney 
Social networks are becoming an integral part of the marketing mix. On these platforms, brands can engage with prospects and consumers on many levels. In this course you will learn how to create a brand presence on these social networks, understand the differences between earned and paid media, the various tools (free and paid) used to listen and engage with consumers, how to manage healthy communities, crisis management, rules of engagement for high profile individuals and corporations, the importance of transparency, the various ways engagement is measured, the value of a Facebook like, and how to calculate return on investment. Social networks discussed will include Facebook, Twitter, Tumblr, Instagram, LinkedIn, WordPress, etc. Tools used and discussed will include Netbase (our partner), HootSuite, TweetDeck, Technorati, etc. Real life case studies will be discussed throughout this course.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.

Erin Moloney

St. Louis, MO, USA