Today in my social media marketing class for UMSL, I spoke about several crisis management examples involving social media. They are:
- What was intended to be a promotion for the company quickly became a PR nightmare when McDonalds' new feature, the “McStory” (#McDStories) opened them up for bad publicity.
- A Nestle employee becomes overly defensive in an online argument causing many people to abandon the company altogether.
- After hours of very unusual tweets from @BurgerKing, followers began to notice that something was off. Fortunately, the tweets were humorous but could have been devastating had they been offensive.
- Abercrombie jokingly asked “Jersey Shore” cast member Mike Sorrentino to refrain from wearing their clothing as a marketing scheme. Unfortunately, the actor did not find this joke humorous and sued the company for $4 million.
- Lowe’s pulled advertisements from the show “All-American Muslim” after a conservative Christian group complained. This caused a major backlash as thousands of Americans accused the company of bigotry.
- A video of a Federal Express delivery man throwing – and breaking – a computer monitor went viral almost instantly at the worst possible time: the holiday season.
- Associated Press hacked tweet causes stocks to plunge
- A Red Cross intern mistakenly tweeted from the company’s official page rather than his personal twitter account.