“The new generations, committed to sustainability and social purpose, have learned from us that choice and income don’t bring happiness — but community, trust and purpose might. It’s a new consumer mind-set that values transparency, participation and collaboration. In this atmosphere, the new brand is no brand, and intrusive branding and advertising had better stay out of the way.”
- http://www.bizjournals.com/phoenix/blog/business/2013/06/if-youre-in-advertising-your-life-is.html?ana=twt&page=2
via Tumblr http://erinmoloney.tumblr.com/post/53441523351
- http://www.bizjournals.com/phoenix/blog/business/2013/06/if-youre-in-advertising-your-life-is.html?ana=twt&page=2
via Tumblr http://erinmoloney.tumblr.com/post/53441523351
