Sprint leverages Twitter for second-screen effort targeting NBA championship viewers

Sprint leverages Twitter for second-screen effort targeting NBA championship viewers:

Sprint is also sponsoring the delivery of instant replays of the best moments from games, taking advantage of a Twitter and NBA partnership to post game highlights on Twitter during the playoffs using the #NBARapidReplay hashtag.


This is the first time that real-time video technology in tweets has been used for professional sports, giving fans timely content in-Tweet, per Digitas.





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Erin Moloney

St. Louis, MO, USA