“According to a report from Gartner, the CMO will spend more on IT than the CIO by 2017.
The result will be greater accountability for marketers to demonstrate an alignment between marketing spend and revenue goals.”
- How to turn content marketing into content ROI | VentureBeat
via Tumblr http://erinmoloney.tumblr.com/post/56166733770
The result will be greater accountability for marketers to demonstrate an alignment between marketing spend and revenue goals.”
- How to turn content marketing into content ROI | VentureBeat
via Tumblr http://erinmoloney.tumblr.com/post/56166733770
