"Social media as a lead generation tool is simply a really powerful way to build and nurture..."

“Social media as a lead generation tool is simply a really powerful way to build and nurture relationships. Stop using it as a broadcast tool and start thinking about influencing and adding value around 50 or 100 prospects.

Go to LinkedIn and leave all those industry and job title related groups you signed up for and find two or three groups where your actual prospects hang out and look for advice. Start asking and answering questions in these groups. Start building targeted prospect lists in these groups using LinkedIn’s Sales Navigator tool.

Start building trusted relationships based on your expertise and your network, start referring others and connecting these people to the tools, answers and resources they need and you’ll start to generation the right leads in social media.”



- Top B2B Lead Generation Tactics

via Tumblr http://ift.tt/1uLy3Km

Erin Moloney

St. Louis, MO, USA