Though Nordstrom started as brick & mortar, branched out heavily into digital and then now is exploring new models for their physical locations, the latter four brands were digital-only, eCommerce phenomenons that started by building a brand and a customer base online but have recently begun expanding into physical retail.
rick & mortar retailers are always looking for ways to better engage the customer with her head glued to her mobile device. Digitally engaging customers can increase sales and improve customer loyalty. But there are so many ways to engage consumers digitally. Because many retail giants have invested heavily in their brick & mortar footprint, the question remains: