Tuesday, July 8, 2014

"The challenge for marketers is not only that consumers seek out information online and from social..."

“The challenge for marketers is not only that consumers seek out information online and from social media, but also that consumers trust these sources more than traditional advertising”



- Why Marketers Should Be Followers

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Tuesday, July 1, 2014

"Research with human subjects is generally governed by strict ethical standards, including the..."

“Research with human subjects is generally governed by strict ethical standards, including the informed consent of the people who are studied. Facebook’s generic click-through agreement, which almost no one reads and which doesn’t mention this kind of experimentation, was the only form of consent cited in the paper. The subjects in the study still, to this day, have not been informed that they were in the study. If there had been federal funding, such a complacent notion of informed consent would probably have been considered a crime. Subjects would most likely have been screened so that those at special risk would be excluded or handled with extra care.”



- Jaron Lanier on Lack of Transparency in Facebook Study - NYTimes.com

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Monday, June 2, 2014

"There is an old African proverb that says, “If you want to go fast, go alone. If you want to go far,..."

“There is an old African proverb that says, “If you want to go fast, go alone. If you want to go far, go together.” This is particularly true within the world of innovation, where it has never been easier to quickly frame up concepts in isolation, yet it’s when you start collaborating with your customers/audiences that amazing and unexpected things can happen.”



- How Do You Connect With Your Consumers In The ‘Participation Age?’

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Friday, May 30, 2014

""Our enterprise customers oftentimes have significant investments in both vendors’..."

“"Our enterprise customers oftentimes have significant investments in both vendors’ technologies, and this closer coupling will enable us to integrate tools and systems more quickly, driving additional solution value,” Davis told CRN.”



- Microsoft And Salesforce Bury Hatchet In New Partnership - Page: 1 | CRN

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Tuesday, April 29, 2014

""It’s important all enterprises, and individuals, consider and understand the role each of us..."

“"It’s important all enterprises, and individuals, consider and understand the role each of us can play in improving the future, regardless of the scale of our capabilities. Every action matters." - Jeff Davis, Perficient, Inc.”



- Benioffs, Gates Team Up For $100 Million Donation To Fight Premature Births - Page: 1 | CRN

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Monday, March 10, 2014

In the Digital Age, Companies Need a New Set of Marketing Skills

In the Digital Age, Companies Need a New Set of Marketing Skills:

"The talent is out in the marketplace, you just have to be creative to source it in nontraditional ways through communities or networks. Then you have to understand that you may only retain these people for a short time, but the positive, disruptive impact and the knowledge they can impart on your organization is game changing."




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Tuesday, February 18, 2014

"Advertising based on the kind of information gleaned from what people talk about, do and share..."

“"Advertising based on the kind of information gleaned from what people talk about, do and share online, rather than simply what they search for, has become more important."”



- The Plus in Google Plus? It’s Mostly for Google - NYTimes.com

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Thursday, December 12, 2013

"People who direct online conversations prove themselves as leaders in their fields of expertise, and..."

“People who direct online conversations prove themselves as leaders in their fields of expertise, and that makes them particularly credible as consultants.”



- Are You a Social Media Star? Accenture Is Looking for You. - At Work - WSJ

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Monday, December 2, 2013

"Identity matters in healthcare, and as that industry becomes more connected like your devices, make..."

“Identity matters in healthcare, and as that industry becomes more connected like your devices, make sure that your information is correct, up to date and is “real.” It could literally save your life.”



- Identity and the Internet of Things – Lessons for Healthcare | Perficient Healthcare IT Solutions Blog

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