Monday, March 10, 2014

In the Digital Age, Companies Need a New Set of Marketing Skills

In the Digital Age, Companies Need a New Set of Marketing Skills:

"The talent is out in the marketplace, you just have to be creative to source it in nontraditional ways through communities or networks. Then you have to understand that you may only retain these people for a short time, but the positive, disruptive impact and the knowledge they can impart on your organization is game changing."




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Tuesday, February 18, 2014

"Advertising based on the kind of information gleaned from what people talk about, do and share..."

“"Advertising based on the kind of information gleaned from what people talk about, do and share online, rather than simply what they search for, has become more important."”



- The Plus in Google Plus? It’s Mostly for Google - NYTimes.com

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Thursday, December 12, 2013

"People who direct online conversations prove themselves as leaders in their fields of expertise, and..."

“People who direct online conversations prove themselves as leaders in their fields of expertise, and that makes them particularly credible as consultants.”



- Are You a Social Media Star? Accenture Is Looking for You. - At Work - WSJ

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Monday, December 2, 2013

"Identity matters in healthcare, and as that industry becomes more connected like your devices, make..."

“Identity matters in healthcare, and as that industry becomes more connected like your devices, make sure that your information is correct, up to date and is “real.” It could literally save your life.”



- Identity and the Internet of Things – Lessons for Healthcare | Perficient Healthcare IT Solutions Blog

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Thursday, November 7, 2013

"On Twitter’s biggest day yet, users of Twitter are talking about something else, Obamacare...."

“On Twitter’s biggest day yet, users of Twitter are talking about something else, Obamacare. And that’s a better sign for Twitter than anything that happens on the floor of the NYSE today.”



- This May Be The Best Sign Yet of Twitter’s Maturity | Digital - Advertising Age

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Tuesday, November 5, 2013

The numbers you need to know for Twitter's IPO

Twitter is about to go public, and there are a lot of reports suggesting many different valuations, made especially confusing recently when Twitter raised their previous price range for the stock.

In following Twitter's IPO news so that I can keep my MBA students updated on the progress and what it means in the world of social media, I've put together this graphic highlighting the key facts and figures I've read about this IPO. It will be interesting to see how it goes this week.

Click to Enlarge

Friday, November 1, 2013

(via Social Media: An Occupation on the Rise (Infographic)PR...





(via Social Media: An Occupation on the Rise (Infographic)PR News)




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"Social media usage on mobile is up over 56% in the last 12 months (that equates to almost 60 million..."

“Social media usage on mobile is up over 56% in the last 12 months (that equates to almost 60 million users in the USA alone) according to comScore’s “2010 Mobile Year in Review” that has just been released.”



- Social Media And Mobile: The Perfect Addiction - Jeffbullas’s Blog

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Monday, October 28, 2013

"Twitter tends to be a one-way conversation where influencers are speaking to their followers, while..."

““Twitter tends to be a one-way conversation where influencers are speaking to their followers, while Facebook is where actual friends are connecting.””



- Twitter and social commerce: Facebook generates 10X shares, 20X traffic, 30X customers | VentureBeat

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