Let’s take a look at what Walmart has done to shrink the gap between itself and its biggest competitors, including Amazon, and explore ways that retailers can learn from Walmart to drive digital growth and results.
Though Nordstrom started as brick & mortar, branched out heavily into digital and then now is exploring new models for their physical locations, the latter four brands were digital-only, eCommerce phenomenons that started by building a brand and a customer base online but have recently begun expanding into physical retail.
ost e-retailers offer special discounts and specials on Cyber Monday (the Monday following Thanksgiving, which will be November 27th this year), but Amazon has now successfully created its own industry holiday with Prime Day.
rick & mortar retailers are always looking for ways to better engage the customer with her head glued to her mobile device. Digitally engaging customers can increase sales and improve customer loyalty. But there are so many ways to engage consumers digitally. Because many retail giants have invested heavily in their brick & mortar footprint, the question remains:
Marketers must find technology that supports their goals of acquiring, engaging and retaining customers. This means evaluating multiple software vendors that enable or optimize marketing efforts across search, social, email, websites, and more. And many technologies offer campaign optimization and analytics for conversion rate optimization, web traffic, marketing automation, testing, targeting, personalization, and remarketing. There is so much to do with so few resources to manage the tools available. Where does one start?
"One challenge that has been very prominent for digital marketers is the hiring of great talent, and companies are finally getting the budget to do that... It is a candidate’s market, particularly in digital marketing." — Laura McGarrity, VP-digital marketing strategy at Mondo
"Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals."