Federal court will today hear a case that could determine whether Facebook "likes" count as protected speech.

Federal court will today hear a case that could determine whether Facebook "likes" count as protected speech.

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"Execs are working with faculty to determine areas in data analysis, ad tech and other digital arenas..."

““Execs are working with faculty to determine areas in data analysis, ad tech and other digital arenas in which ad industry execs of tomorrow will need competence.””



- Corporate-Driven Data Projects Find Home in Academia | DataWorks - Advertising Age

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Cap'n Crunch capitalizes on the Ryan Gosling cereal meme with this clever little Vine - via @adage

Cap'n Crunch capitalizes on the Ryan Gosling cereal meme with this clever little Vine - via @adage

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University of Missouri St. Louis Goes Digital with Marketing Courses

"In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it."

- Forrester Research 

Based on Forrester Research, by 2016, advertisers will spend as much on interactive marketing as they do on television advertising today. Investment in search marketing, display advertising, email marketing, mobile marketing, and social media will near $77 billion and represent 35% of all advertising, as interactive channels gain legitimacy in the marketing mix.

The demand for digital marketing in our education system is self-evident.
This week, I met with +Perry Drake +Nick Gilham and +Derek Mabie to discuss the digital media marketing courses we'll be offering as part of a new push by the University of Missouri Saint Louis to educate their students on digital media aspects of marketing. This includes:

• Digital Media Marketing Certificate Program which has several types of classes in it. For example, my Social Media Marketing course is 3 days in June and is just $749.
• New undergraduate level courses in social media and digital marketing
• New graduate level courses in social media and digital marketing. For example, I will be teaching graduate level social media marketing on Tuesday nights, starting this September. 
• Creation of the UMSL Digital Media Marketing Advisory Board, boasting an incredibly talented group of local and national digital media professionals who will advise the university on these programs and will help instructors to ensure the curriculum is extremely valuable. The list includes +Steve Bauer +Matthew Coble +Todd Budin +Nick Gilham +Raymond Gobberg +Justin Lopinot +Arni Maack +Derek Mabie +Erin Moloney +Ed Reggi +Mark Sanders 

Read the full press release below, and if you are interested in the social media marketing course I am teaching, you can learn more and register here.

UMSL Announces Digital Media Marketing Courses from Erin Moloney

Social Media Marketing (21 hours)

June 14, 15, 22, 2013 | 9:00-5:00 PM | Register | Inquire

Instructor: Erin Moloney 

Social networks are becoming an integral part of the marketing mix. On these platforms, brands can engage with prospects and consumers on many levels. In this course you will learn how to create a brand presence on these social networks, understand the differences between earned and paid media, the various tools (free and paid) used to listen and engage with consumers, how to manage healthy communities, crisis management, rules of engagement for high profile individuals and corporations, the importance of transparency, the various ways engagement is measured, the value of a Facebook like, and how to calculate return on investment. Social networks discussed will include Facebook, Twitter, Tumblr, Instagram, LinkedIn, WordPress, etc. Tools used and discussed will include Netbase (our partner), HootSuite, TweetDeck, Technorati, etc. Real life case studies will be discussed throughout this course.

Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.

Foundational Elements of Marketing Analytics Success

Foundational Elements of Marketing Analytics Success:

CMOs know that increasing their investment in analytics is a key to…

1. 
   

   Driving the competitiveness of their business in the marketplace

   
   


2. 
   

   Ensuring the ongoing relevance of their department within the organization

   
   

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"In today’s business climate, people are very hesitant to grant their trust to any big..."

“In today’s business climate, people are very hesitant to grant their trust to any big organization…Smart organizations are recognizing that trend, and looking at how they can build their reputation – and thus trust – with the people that matter most to them.”



- Why I Drank the Reputation Management Kool-Aid | Standing Partnership

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Why CMO Tenure Has Doubled - via @adage

Why CMO Tenure Has Doubled - via @adage:

The increased complexity of the job has made CMOs more fulfilled, challenged and respected, resulting in a big shift in how long they stick around.

via Tumblr http://erinmoloney.tumblr.com/post/49945558509

People Seek Authenticity Even if They Can't Easily Define It - by @simonsinek

People Seek Authenticity Even if They Can't Easily Define It - by @simonsinek:

The reason companies like Southwest Airlines, Apple and Whole Foods have loyal followings is because they tell us what they believe.

via Tumblr http://erinmoloney.tumblr.com/post/49878195872

A Facebook Fan Is Worth $174, Researcher Says, for Consumer Brands

A Facebook Fan Is Worth $174, Researcher Says, for Consumer Brands:

A Facebook fan is worth $174 to a brand, up 28% since 2010, according to Syncapse, a social media marketing firm.

via Tumblr http://erinmoloney.tumblr.com/post/49782816831

"In the world of B2B sales and marketing these days, it’s just as important for an executive or..."

“In the world of B2B sales and marketing these days, it’s just as important for an executive or salesperson to have a solid reputation online as it is offline.”



- How to Protect Your Online Reputation and Close the Deal | ClickZ

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